BLUSH BEAUTY
Blush Beauty are an online beauty destination offering a curated selection of high-quality makeup, skincare, and beauty essentials. I created the entire brand identity including colour palette, typography, image selection and guidelines.
Liaising closely with the director, the objective was to create a clean, bold, on-trend brand to impress investors and result in capital to grow the business.
BRANDING | DESIGN | ART DIRECTION
LOGO & MOODBOARD
The logo was created using a clean sans serif typeface to achieve a bold, eye-catching, and minimalist look. The colour palette is intentionally limited to three shades - red, pale pink, and white - creating a strong and cohesive visual identity. A vibrant red replaces traditional black and is used consistently throughout the design for both body copy and headings.
The mood board reflects the overall brand direction. Inspired by a Swiss design aesthetic, I focused on clarity, structured layouts, consistent spacing, and a sense of visual restraint to maintain a refined and balanced composition.
TYPOGRAPHY & PALETTE
For extra-large headings, I selected Zalando Sans Extended to introduce a neo-minimalist edge to the brand. For large and subheadings, I chose Inter to maintain a clean, modern, and highly readable style.
The colour palette is simple yet bold, built around red, pink, and white, with the red standing out strikingly against the lighter backgrounds.
SOCIAL ASSETS
Blush Beauty’s on-brand social posts feature spacious compositions, editorial-style layouts, and layered graphics. Thoughtfully positioned typography draws attention to key messages while creating a refined, magazine-inspired aesthetic.
Collage elements showcase both model imagery and product shots, bringing the visuals together in a cohesive mood board that perfectly captures the Blush tone of voice.
WEB, UI & UX DESIGN
Sections are clearly and methodically laid out resulting in a seamless user experience. Overlapping imagery, colour blocks and carefully spaced out typography result in a spacious, editorial inspired look.
Key information is emphasised with a glass-effect block that overlays the imagery. A clear typographic hierarchy guides users through the site while adding visual interest.
RESPONSIVE DESIGN
I made sure the site was fully responsive on mobile without compromising any design elements. Since many users will access the site on their phones, it was essential that every page displays clearly and functions smoothly on smaller screens.
I collaborated closely with the developer to thoroughly test and refine the site, ensuring a seamless user experience. Despite its complexity, the site performs consistently across all devices, with curved edges, icons, and visual details preserved exactly as intended.
