SHOP HOME STYLES
Shop Home Styles are a new online interiors destination offering a curated selection of high-quality homeware products. I was asked to create social graphics and an email newsletter design - highlighting the various brands the company are affiliated with.
The existing brand style was simple but lacked impact, relying on an outdated geometric sans-serif for headings. I opted to keep the body copy and sub headings in a clean sans-serif, while introducing a more fashion-forward, on-trend Didone serif for the larger headings, giving the brand a stronger, more contemporary presence.
BRANDING | DIGITAL DESIGN 
SOCIAL GRAPHICS
Using the on-trend Didone typeface Imbue, I styled the uppercase headings to feel bold, editorial, and refined. I incorporated the brand’s existing deep burgundy for darker backgrounds, and rather than pairing it with the original stark white, I introduced a softer off-white. This combination creates a more elevated, premium aesthetic that better reflects the brand’s identity.
IMAGE FOCUSED
Imagery is presented in a range of formats; full bleed, framed by fine borders, set within padded boxes, isolated from backgrounds, or arranged in collage inspired compositions.
Generous white space and a restrained design approach keep the layouts simple, allowing the imagery to take center stage; an essential quality for image-led social media platforms where users scroll quickly and prioritise immediate visual impact.
EMAIL NEWSLETTER
I envisioned a clean, Swiss-inspired aesthetic for the email newsletter, which is why I chose to use a sans serif typeface throughout. The design emphasises clear structure, consistent spacing, and visual restraint. Each section is thoughtfully and systematically arranged to create a seamless user experience, while allowing the imagery to remain the primary focal point.
