DREST
DREST are a luxury fashion gaming app that consists of editorial challenges based on real-world fashion and cultural events. Users put together digital looks using real items from the latest designer collections.
I design user acquisition content across social media and in-game marketing, which includes static and motion ads.
DIGITAL DESIGN | COLLAGE | MOTION
USER ACQUISITION ADVERTS
The aim of UA adverts is to reach out to potential new customers and obtain new subscriptions. These adverts would pop up on screen while a user plays another game, or while using social media.
My job was to create stand out, straight to the point imagery that would explain the brand message instantly - as often the ads would display for a short period of time.
I created the entire ad concept from the fashion looks worn by the avatars, to the general theme and layout; while taking into consideration brand guidelines, colour palettes, fashion styles and designer brands.
COLLAGE & FASHION SOURCING
The Drest brand identity includes a lot of collage - a creative, fashion magazine inspired way to showcase imagery. I design many different themed fashion collages to be used as backgrounds and to showcase all the game items and designer brands. Ensuring strong attention to detail, I ensure I choose fabrics, looks, colours and themes that all work well together, for a cohesive, high end aesthetic.
Another big part of this role is creating and sourcing fashion items and looks. Using the in-house fitting room, I style avatar looks to show aspirational examples of how the models can be dressed, complete with luxury background destinations.
MOTION DESIGN & STORYBOARDS
In addition to static UA adverts, I also create UA videos where I am responsible for creating a frame-by-frame storyboard and coming up with fresh new motion concepts.
Two of my favourite video concepts are displayed below; Soft Life Summer and Euro Summer. Both taking inspiration from summer trends, and using this to create a vacation style aesthetic, complete with on-trend fashion looks.
