DIGITAL DESIGN | COLLAGE | MOTIONDREST
DREST are a luxury fashion gaming app featuring editorial-style challenges inspired by real-world fashion and cultural events. Players create digital looks using authentic pieces from the latest designer collections.
I designed user acquisition content across social media and in-game marketing, producing both static and motion advertising assets.
USER ACQUISITION ADVERTS
The objective of UA advertising was to attract new customers and drive subscriptions. Campaign performance was closely monitored, with success measured through click-through rates. The highest-performing designs were then refined and optimised to improve results further. These adverts typically appeared in-game or across social media platforms while users were actively engaged.
My role was to create bold, fashion-focused visuals that communicated the brand message instantly. As many ads were displayed only briefly, clarity and strong visual impact were essential.
I was responsible for developing each campaign from concept to final execution - designing the avatars’ fashion looks, defining the overall theme and layout, and ensuring alignment with brand guidelines, colour palettes, and current seasonal trends.
COLLAGE & FASHION SOURCING
The Drest brand identity heavily incorporates collage - a creative, fashion magazine inspired approach to presenting imagery. I designed a variety of themed fashion collages that serve as backgrounds and highlight game items and designer brands. With meticulous attention to detail, I carefully selected fabrics, styles, colours, and themes to ensure a cohesive, high-end aesthetic.
Another key aspect of this role was creating and sourcing fashion items and looks. Using the in-house fitting room, I styled avatar outfits to provide aspirational examples, pairing them with luxurious backgrounds to showcase how models can be dressed.
MOTION DESIGN & STORYBOARDS
In addition to designing static UA adverts, I created UA videos, taking ownership of frame-by-frame storyboards and developing fresh motion concepts. I collaborated closely with the animation team and Creative Lead to craft cohesive, on-brand, and imaginative motion pieces.
By combining my skills in communication, storytelling, fashion insight, and creative vision, I led motion design projects from concept through to completion.
Two of my standout video projects - Soft Life Summer and Euro Summer - draw inspiration from summer trends and holiday culture. Both videos capture a vacation-style aesthetic, featuring on-trend fashion and smooth, polished animation effects.
