CLUB SODA
Club Soda are a dating company based in Ireland that organise sociable group events, where single people can meet in real life. The business have a bold and playful brand style, and their aim was to have a website that reflected their approachable and friendly tone of voice - encouraging users to sign up to events.
I led the end-to-end design process, implementing a dark backdrop, a vibrant rainbow colour palette, striking graphics, bold typography, and heart-shaped motifs to create a visually compelling and cohesive design
CSS | WEB DESIGN | ART DIRECTION
DESIGN ELEMENTS
To capture the playful, approachable tone the business desired, I incorporated oversized, heart-shaped elements to present key information in a fun and visually engaging way.
These were paired with colourful animated hover effects and call-to-action buttons. I also designed whimsical icons to emphasise important details, ensuring messages were easily understood by users and crucial points were not overlooked.
LAYOUT & PROBLEM SOLVING
I faced the challenge of presenting a large volume of information in a clear, concise, and visually appealing manner. This was accomplished by designing multiple layouts with thoughtful spacing to emphasise key details.
Lists were organised using oversized bullet points and coloured lines, or arranged in columns accompanied by illustrated icons. Headings, subheadings, and body text established a clear hierarchy, preventing the content from becoming overwhelming.
RESPONSIVE DESIGN
I ensured the site was fully responsive on mobile devices, without compromising any of its distinctive design elements. As many users are likely to access the site on their phones, it was essential that all pages displayed and functioned effectively on smaller screens.
I collaborated closely with the site developer, rigorously testing and retesting the site to guarantee a seamless user experience. Despite its complexity, the site performs smoothly across all devices, with every curved edge and icon rendered perfectly, maintaining the integrity of the design.
