CLUB SODA
Club Soda are a dating company based in Ireland that organise sociable group events, where single people can meet in real life. The business have a bold and playful brand style, and their aim was to have a website that reflected their approachable and friendly tone of voice - encouraging users to sign up to events.
I led the entire design process from start to finish, using a dark backdrop, rainbow colour palette, eye catching graphics, chunky text and heart shaped imagery.
CSS | WEB DESIGN | ART DIRECTION
DESIGN ELEMENTS
To achieve the playful, approachable tone of voice the business wanted, I implemented oversized, heart shaped elements to display key information in a fun, eye catching way.
This was teamed with colourful animated rollovers and call to action buttons. I designed playful icons to highlight key information, ensuring messages are clearly understood by the user, and vital points are not missed.
LAYOUT & PROBLEM SOLVING
I had the challenge of displaying a lot of information in a clear, concise and visually pleasing way. This was achieved by creating multiple layouts, carefully spaced out so that key information is highlighted.
Lists were displayed using oversized bullet points and coloured lines, or set out in columns teamed with illustrated icons. Headings, subheadings and body copy were used to create a hierarchy of information, and prevented any overwhelming blocks of text.
RESPONSIVE DESIGN
I ensured the site was responsive on mobile - without comprising on any of the quirky design elements. A lot of users will be using the site on their phone, therefore it was essential the pages display and work effectively on smaller screens.
I worked closely with the site developer to test and re-test the site, to ensure a seamless user experience. This complex site works well on all devices, and all curved edges and icons are displayed with no design compromise.
