FOREVER SUNNY
Forever Sunny are a designer start up brand who produce sustainable, retro inspired clothing for young women using vintage fabrics. The clothes are 1970’s inspired, and the company wanted me to create a brand identity that embodied this.
I led the entire design process end to end, with substantial creative freedom. Liaising closely with the directors, the aim was to create a quirky, retro style brand to pitch to investors.
BRANDING | DESIGN | ART DIRECTION
LOGO DESIGN ELEMENTS
I opted for a chunky serif font to create a vintage feel throughout, and teamed this with hand drawn illustrated icons such as suns and flowers. Backgrounds consisted of retro swirls, and the colour palette is simply natural shades of green and cream.
