ODD FELLOWS
Oddfellows are a Hospitality firm based in Chester. The business wanted a re-brand to focus on the bar and restaurant, and were looking for something dark, edgy and whimsical to encourage new business.
I led the new design end to end, and liaised very closely with the site developer. Like the client, my vision was to create a luxury, high end site with a flawless user experience, that would result in a high profile bar and restaurant.
WEB DESIGN | CSS | ART DIRECTION
DESIGN & ILLUSTRATION
An existing colour palette of pink, teal and purple was applied, but only to be used as highlights and accents. These bright shades work perfectly against the dark background, and make the design pop.
Sketch style illustrations and text were added across the site to achieve a playful, creative and quirky aesthetic. The script fonts and illustrations have been designed in various colours and almost ‘glow’ against the dark backdrop.
Using these same shades, I designed animated sections (below), that change colour on hover and direct users to specific sections.
THE USE OF TYPE
I selected an oversized, Didone typeface for the headings, which was chosen for it’s eccentric, vintage appearance. This typeface dominates and overlaps imagery, for a design-led look. A random selection of upper and lower case lettering keep the pages off beat and quirky, and help to highlight key words.
RESPONSIVE DESIGN
This ultra clean design works exceptionally well on mobile, and still looks great on the smallest of screens. Mobile view is imperative, therefore I worked closely with the developer to ensure the site was tested and tweaked methodically - guaranteeing a flawless user experience on all devices.
