DESIGN | ILLUSTRATION | ART DIRECTIONBLUE CROSS
Blue Cross are a national animal welfare charity, and one of my favourite clients from years 2019-2021. Working as the Lead Designer, I was responsible for the creation of posters, web graphics, information guides and mail outs to encourage the continuous support of the public and highlight various animal welfare campaigns.
DESIGN PROCESS
I was responsible for executing Blue Cross briefs through to completion, leading the entire design process. I liaised and received feedback from a large amount of stakeholders and applied my design expertise to ensure a strong brand aesthetic remained.
I guided the entire design process, provided constructive feedback, and drove brand creativity forward.
DESIGN ELEMENTS
The brand consisted of rounded type, rounded imagery and a blue colour palette. My role was to create graphics that looked aesthetically pleasing while sticking to the strict brand guidelines.
In addition to graphic design I created animal illustrations to accompany brochures, magazines, mail outs and web graphics.
