BALI SKINCARE
Bali Skincare are a start up beauty brand offering naturally sourced beauty products. The company wanted an entire brand identity with a young, feminine and minimalistic theme and subtle tropical assets.
I led the brand design from start to finish, and had ultimate creative freedom. Liaising closely with the director, the objective was to create a clean, feminine brand to impress investors and result in capital to grow the business.
BRANDING | GRAPHIC DESIGN | ART DIRECTION
LOGO & PACKAGING DESIGN
The aim was to create aesthetically pleasing packaging that will stand out shop shelves or online, and suggest “affordable luxury”. With this in mind I opted for an on-trend pink colour palette with lots of white space, and I illustrated a simple palm tree icon - teaming this with a modern san serif typeface. The white space suggests premium, while the colours suggest affordable.
